Fading Ways Online - Independent Rock n Roll
Newsflash
| Coming end of 2009/early 2010, depending where you are, are the following awesome releases... Rita Redshoes' "Golden Era" debut, Red Orkestra's third album "All's Well in Heaven and Hell", Mazgani's first international edition "Ladies and Gentlemen introducing... Mazgani" already out in the BeNeLux, and last but not least The Point's 7" debut vinyl single... featuring Neil Leyton and Nicke Andersson... 'nuff said! |
FW Presents
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The Fading Ways group of labels is an autonomous set of independent labels that originally started in Canada. The first Fading Ways "label" was no more than a business front for founder Neil Leyton's mid-90s glam-art project, The Conscience Pilate. When Leyton went solo in 1998 Fading Ways grew into a label that started releasing other artists as well, and the label shook hands on their first distribution deal in 2000 - they have been distributed in Canada by Scratch Records & Distribution ever since. Fading Ways Canada was incorporated in 2003 and is now led by Tina Siegel, its former street team leader. The following year, Fading Ways also grew into Europe with the Fading Ways UK label having been started by Leyton with business partner Ashlyn Eaton, who ran the UK label until the end of 2006. Leyton had previously secured European distribution in the BeNeLux territories via Sonic RendezVous; once Fading Ways UK was up and running Leyton contacted Cargo UK to be its distributor. Meanwhile, in 2005, Finland's street team leader Mikko Jokela also started Fading Ways Finland. New FW labels are being discussed for Adria and Portugal, building on the FW tradition that street team leaders sometimes want to escalate their activities into more home-grown FW record labels. Fading Ways stands for staying true to yourself and the dreams of your youth; the labels have a fierce artists-first ethic and were one of the first to embrace the promotional uses of Creative Commons licenses and applying them to their business models. This was also embraced whole-heartedly by the street teams of fans around the world, the first of which was The Dutch street team led by Marianne Lensink. Johanna Sjoberg now runs the Swedish team. To date, the FW labels have released over 60 catalogue titles distributed in 14 countries, not counting the many more titles distributed independently via the FW Artist Collective. The label's catalogue is also distributed to digital store via its DSP, Finetunes . Links:
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